Nowadays people shop with their smart phone or tablet on their person. It has become very common for shoppers to walk into a store, use their phone to price compare or to discuss possible purchases with family or friends.
With customers carrying their smartphones everywhere they go, retailers have the opportunity to connect with them in-store. By taking advantage of location-based mobile app engagement as well as Wi-Fi based engagement, retailers can engage with their shoppers in a way they were never able to before, and create incentives for them to stay longer.
The Aruba Networks Engagement Solution brings together the best-in-store Wi-Fi and Aruba Location Services.
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